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Blazed Weekly E1: How to Grow an Audience on Social Media


Welcome to the 1st Episode of Blazed Weekly!

In this episode our host Jordan is going to cover:

  • How to optimize your social media profiles
  • Why engagement is key
  • What showing up on social media will do for you and your brand

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Transcript

Hey everyone. And welcome to the first. Episode of blazed weekly, where I'm going to be sharing some tips on how you can blaze your own trail in business and life. And the first topic in episode one, we're going to talk about how to grow an audience on social. I'm a big believer that it doesn't matter which platform that you're on.

These simple tips are gonna help you grow on any of the platforms. It could be Facebook, it could be tick-tock Instagram, LinkedIn. It does not matter. Are you ready? All right, let's get started.

So tip number one is you want to make sure that you have your actual profile optimized. And what I mean by optimized is you want to have a good profile picture, you want to have a good background image, and you really want those two things to be the same as they are on all the

[00:01:00] other platforms so that people can get a sense of what your brand represents.

Once you have those couple of things done, you always want to make sure that your bio on each of the platforms is keyword optimized.

You know, a lot of people do this from a service perspective. You could say, I help people. Do XYZ by XYZ. You can also use certain keywords that you want to be found for, whether that's something like I do, like podcast hosts or entrepreneur or coach or speaker, you can add those in there so that you get that keyword love from the algorithm.

The next thing you want to do is make sure you've got some type of call to action. Whatever that looks like for you. If you're a podcast host that call to action could be, Hey, click the link below to check out my podcast. If you're an author, it could be click the link below to purchase my book. If it could be, Hey, check out my website for more information.

Do you want to have a clear call to action? Because here's the thing.

 [00:02:00] When somebody comes onto your Profile if you're not telling them what to do next, they don't know what to do next. They really need to be told what to do next. So that's really tip number one, make sure that your profile is really optimized that it's dialed in.

And you've got a clear call to action. Your pictures are looking at. All right. So once that's done and folks that should be done first, that should always be the first thing. It should be the foundation for every profile that you're going to be on. Okay. So next tip is engage, right? You have to engage with your audience, even if you've never created a piece of content.

If you actually just went and engaged with other people's content. It is going to drive traffic back to you. And it could also get you a new connection requests, a new follower, a new, like a new subscriber. It can do all of those things for you if you're actually engaging with your audience. Okay. So that would be tip number 2

[00:03:00]

Now the third tip is you've got to, to create, you've got to show up. You have to put. Content and all of your content, shouldn't be trying to get people to buy your product or your service. It should really be intended to give people some insights, some context, some tips that can help them some practical advice that can get them from a to B.

If you do that, if you actually go from the lens of, Hey, how do I help people? You're actually going to build a lot bigger of an audience and I've done this time and time again. You know, I've done it on Facebook. I've done it on LinkedIn. I'm working on doing it here on YouTube, as well as on Tik TOK.

So hopefully those three tips are helpful. I'm going to cover them one more time. So the first one is you want to optimize your bio on all of your profiles. Make sure that they're dialed in their keyword optimized. They you know, have a

[00:04:00] service perspective you know, headline written that tells people exactly who you are and who you help and what you do.

And it's got a clear call to action. The next thing is engagement, engagement, sparks engagement. So make sure you're engaging in other people's. Content as well. And finally, you have to create, you have to start showing up, put yourself out there. I guarantee that you have some information that someone else doesn't have, and you've just gotta be one step ahead in order to share that with people.

So hopefully this has been helpful. The first episode of blazed weekly, I can't wait to drop the next episode next week. And thanks so much for tuning in!