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E82: Get Radical with Liz Edlich

About Liz:

As the daughter of world-renowned plastic surgeon, Dr. Richard F. Edlich, Liz Edlich and her sister Rachel grew up in their father’s labs and were constantly exposed to skin rejuvenation and wound healing. She proceeded to go into the skincare industry and developed around 100 different products for celebrities and television for 10-15 years, alongside Rachel. It wasn’t until the two sisters experienced issues with their own skin that they decided to begin a new venture.

At the age of 45, Liz Edlich realize that her skin wasn’t the same. She found that “gravity had hit” and wrinkles, hair, hormones and weight all seemed to be out of her control. Additionally, Rachel suddenly began to suffer from rosacea. The sisters then set out on their own mission: to create a skincare product that could be Liz’s anti-ageing solution but was also formulated to heal and cater to Rachel’s sensitive skin.

Once created, Liz had only used the product for 2 weeks before she found herself inundated with comments from co-workers about what she was using – something that had never happened to her before. Rachel’s rosacea also cleared after 30 days and they knew they were on to something special.

After testing the product in the lab, they discovered that it outperformed numerous other brands in potency and before they knew it, Radical Skincare was born. Liz is adamant that the products created are only those that are truly needed in the market. She bases her decision for product creation on what she and her friends require and sets out to create a multitasking product to target the issues.

Her biggest priority is to make a difference, not just to people’s skin, but to their lives. She constantly calls upon her experiences with some of the biggest success coaches in the world and applies that passion to how she can use Radical Skincare to better the lives of others.

Radical Skincare has now been taken from 2 Barneys stores in New York and Los Angeles to 16 countries and 800 stores. The brand can now be found in Saks Fifth Avenue, Sephora, QVC, Fenwick’s, Harvey Nichols, all Space NK stores and now Harrods – and it only continues to grow.

In this episode we discuss:

  • Liz's upbringing in 
  • How passion fueled her
  • Her want for Freedom
  • Growing up with incredible parents
  • Her Father's example
  • Working in many roles
  • And much more!

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Liz Edlich Profile Photo

Liz Edlich