Meet Devon Loftus– founder of Moon Cycle Bakery, a one-of-a-kind hormone-supportive natural sweet treat delivery service. Loftus launched Moon Cycle Bakery in 2017 with the goal of helping people regain their sense of empowerment, and to help others find support during cycles that can be challenging and alienating.
Today, Moon Cycle Bakery's mission is to help individuals traverse the various seasons of womanhood, not only through treats but through education, real conversations, self-care practices and whimsical-meets-raw story telling (her favorite).
Recipe development is a team effort between Loftus and her team of experts, which include nutritionists, herbalists and acupuncturists. Each ingredient is carefully selected to ensure support of the female body during various parts of their cycles focusing on micro and macro nutrients.
“Moon Cycle Bakery is a small team of people who genuinely care about the well being of others, our bodies, and the knowledge that continues to support it. We take the time to read studies, discuss recipes with experts, and collaborate with high-quality, integrity driven brands," explains Loftus, “We care, so we don’t make claims."
Where did the idea come from? During Devon’s “west coast bachelorette party,” her now husband, Brian, walked into the bar with a homemade 3 tiered chocolate cake with cookie dough icing and chocolate ganache. Devon’s friend tapped Brian on the shoulder and said, “I just needed to tell you, this is the best thing I have ever eaten. And I don’t know if it’s because I’m about to get my period or not, but I almost cried.” Needless to say, Devon was completely in love with such an honorable and real reaction and with a huge smile Devon assured her: “Don’t worry — we’ll bring you a slice every month.”
A Moon Cycle Bakery holistic cookbook is also in the works, co-authored by Devon Loftus and Jenna Radomski (Moon Cycle's team nutritionist and recipe developer), set to be released in Fall 2021 by Storey Publishing.
Prior to launching her own business, Loftus wrote for a women’s lifestyle website owned by Meredith Corp. and experienced the fast-paced life of the fashion industry during her stay at Gymboree Corp designing children's accessories. She started her own clothing line, which taught her how to collaborate, find factories, build a team, understand profit, and more. During this period Loftus battled a variety of health issues,some of them hormonal, triggered by work stress and lack of education in regards to her health and her body. She quickly learned how crucial self-care is and how important personalized health care is to ones wellbeing. Loftus has a B.A. in Creative Writing and Journalism, and studied product development at FIDM.
In her spare time Devon enjoys writing, spending time with her family and friends, playing the ukulele, and connecting with nature. She currently resides in New Jersey with her husband Brian, son Kit, and their dog Olive.
In this episode you'll, learn all about Devon's journey from sports to entrepreneurship and everything in between!
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